11 Jan 5 BRANDING QUESTIONS THAT EVERY BUSINESS OWNER SHOULD ASK THEMSELVES
Whether your business is a seed of an idea or your brand has been growing for several years – it’s always a good call to check in with yourself (and business partners) to make sure your branding is aligned with your intentions and goals. We typically start with a branding questionnaire when onboarding new clients at Wildmint Media to get everyone on the same page before creating brand identities, developing marketing strategies, revamping online presences, etc. For some it’s a fun exercise, for others, it can feel more like an existential crisis. The outcome is always eye-opening for our clients as they learn something about their business or brand that they may not have realized before or haven’t given thought to yet. Here are 5 of the initial branding questions we ask business owners:
BRANDING QUESTION #1
IN A SENTENCE OR 2, WHAT’S OUR BUSINESS/ SERVICE?
AKA WHAT DO WE DO?
It may seem annoyingly obvious, but how clear are you and your team on what exactly you do or offer? Would everyone in your company write down the same 2 sentences? Being able to answer this question in a concise and consistent way is the foundation of your brand (along with number 2). Our clients are often surprised by the internal conversations this question raises.
BRANDING QUESTION #2
WHAT ARE OUR CORE VALUES AND BELIEFS?
AKA WHO ARE WE?
After reconciling what you do, determining how and why you do it is what really gets people excited. If you don’t know who you are and what makes you unique, your potential customers/clients definitely won’t. Your core values should come through in your branding and marketing. This is often the aspect that drives consumer decisions because of an emotional connection.
BRANDING QUESTION #3
WHO IS OUR IDEAL CLIENT/CUSTOMER?
AKA WHO SHOULD CARE?
What type of people do you want to work with? Who do you want to represent your brand? Think about who that ideal person is including their demographics and interests. Your marketing and branding should speak directly to them. If your ideal clients/customers are not who you are currently attracting to your business, then your brand identity and marketing strategy should be revisited.
BRANDING QUESTION #4
WHAT ARE OUR SHORT-TERM + LONG-TERM GOALS?
AKA WHERE ARE WE GOING?
“Where do you see yourself in 5 years?” – we get anxious answering this question (we even made a short film about it!), but it’s a cliché for a reason. Think about where you see your business in 1 year and 5 years in terms of your team, products, services, distribution channels, etc. so your marketing strategy can align with your goals now and in the near future.
BRANDING QUESTION #5
WHY DO PEOPLE CHOOSE US OVER OUR COMPETITORS?
AKA WHY ARE WE DIFFERENT?
First, identify who your main competitors are. Then think about what sets you apart from them. Or, why do people choose your competitors over you? Customer feedback can come in handy here. You want to make sure your competitive edge is reflected in your marketing strategy, and you are reaching the right audiences with your marketing efforts.
Be as specific as possible when answering the above questions. This is a great starting place to check in with your brand to make sure internally everyone is on the same page and to externally evaluate whether your presence online and in real life reflects the right brand and messaging.
Need help with your branding, marketing, or online presence? Let’s chat.