CrossFit Simsbury

Brochure Design, Print Media, Social Media
Brochure Design, Content Creation, Facebook, Graphic Design, Instagram, Marketing Strategy, Print Media, Shirt Design, Social Media
About This Project

We designed t-shirts, brochures and flyers for CrossFit Simsbury to share their messaging in a visually pleasing and accessible way.


We rebranded their social media presence by tweaking and strengthening their messaging to reach new members. For example, a barrier to entry is the intimidation factor often associated with the CrossFit name. To make CrossFit Simsbury more accessible and relatable to new members, we implemented a “Member Monday” initiative, consisting of a real member portrait photo with a quote caption explaining why they CrossFit, shared on social media each week. We received great feedback from new members and on Instagram.