CrossFit Simsbury

Category
Brochure Design, Print Media, Social Media
Tags
Brochure Design, Content Creation, Facebook, Graphic Design, Instagram, Marketing Strategy, Print Media, Shirt Design, Social Media
About This Project

We designed t-shirts, brochures and flyers for CrossFit Simsbury to share their messaging in a visually pleasing and accessible way.

 

We rebranded their social media presence by tweaking and strengthening their messaging to reach new members. For example, a barrier to entry is the intimidation factor often associated with the CrossFit name. To make CrossFit Simsbury more accessible and relatable to new members, we implemented a “Member Monday” initiative, consisting of a real member portrait photo with a quote caption explaining why they CrossFit, shared on social media each week. We received great feedback from new members and on Instagram.