We’ve been working with Dean Cabinetry on their ongoing marketing strategy and branding.
We strengthened their brand with a name change from John Dean Custom Cabinetry LLC to Dean Cabinetry as well as a fresh, new logo design. Working with one of our go-to graphic designers, Brian Dunnigan, we came up with a new logo concept of a D-shape hinge. The hinge, as it’s used in cabinetry, holds together and supports two separate pieces and is an accurate symbol of how the team at Dean Cabinetry supports and guides their customers. The modern design and typography better represents their streamlined client process and kitchen design capabilities.
We brought in photographer, Zach Popadin, to take professional and stylish head shots and photos of their facility to use on their website and in marketing collateral.
We redesigned their website in WordPress to support the new branding initiatives and convey the modern, responsive design that enhances their strengths as a company.
We continue to implement email marketing, social media marketing and other digital campaigns to support our strategic marketing goals.