MARKETING STRATEGY
- Our goal is to grow your brand in a tangible way. And that starts with a solid plan. We build effective marketing strategies that achieve real results by looking at the big picture:
- Learning your business and goals
- Analyzing your competition
- Studying the market and industry trends
- Understanding how these elements work together and how to maximize impact
- Developing a timeline, tactics and measurable goals
WEBSITE DEVELOPMENT
- Your website is an extension of your business and often your first impression on potential customers. We design websites that enhance businesses and engage visitors. Our websites are:
- Modern and clean
- Responsive for optimal web and mobile displays
- Built on the powerful WordPress management system
- Easy to navigate
- Properly set up to appear in search engine results (SEO)
SOCIAL MEDIA
- An engaging social media presence is increasingly essential to compete in any market. We customize social media strategies for each business we work with to inspire your potential customers and increase your brand awareness, by:
- Creating fresh, thoughtful content
- Managing posting schedule for effective timing
- Using multiple platforms: Facebook, Instagram, Twitter, LinkedIn, etc.
- Building followers and increasing traffic to your site
- Implementing Pay Per Click advertising (PPC)
CONTENT CREATION
- With the endless stream of information and noise in the digital world, quality content is king. Simply sharing your products, services or sales on social media isn’t enough to get attention; in fact, many users will unfollow content that is primarily promotional. That’s why we create original content that is creative, smart and appealing to potential customers. Depending on your needs, we will create content in-house or collaborate with the best in the business.
- Email marketing (HTML)
- Website Content
- Social Media / Blog Posts
- Brand Collateral / Graphic Design
- Photo / Video
- Copywriting
PHOTO / VIDEO PRODUCTION
- It’s important to have a tangible presence in a digital world. Photos and videos help build that bridge. It’s our goal to not only provide you with the ability to fulfill this aspect of your business, but also make sure they are exceptional quality that increases accessibility and longevity of that content.
- We have a roster of talented photographers and video producers that we collaborate with
- Engaging video formats: Promotional, Commercial, Tutorials, Teasers, Product Videos
- Types of Photos: Headshots, Lifestyle, Portrait, Landscape, Product
BRANDING
- A strong brand identity differentiates you from your competition and strengthens your connection among current and potential customers. We develop branding strategies and design modern visuals to cohesively support your brand. Our branding services include:
- Graphic Design
- Logos
- Emblems / Fonts / Banners
- Design for print and digital formats
- Business Cards / Brochures
SEARCH ENGINE OPTIMIZATION (SEO)
- Google (and um, sure those other search engines too…) tell us who to pay attention to on the internet. Coming up at the top of a Google search is a result of an algorithm that Google frequently alters. We keep up with the ever-changing signals that Google pays attention to in order to hone your digital marketing strategy. Some of the current SEO signals include:
- Meta data: keywords, tags, schema markup, location extensions
- Social media engagement
- Posting relevant content
- Responsiveness and user-friendliness of website
- Anti-Spam
OTHER MARKETING SERVICES
- Yep, it is the digital age, but we still live in a physical world – for now anyway. We’re here for your marketing needs, whatever they may be. We apply creativity, quality, authenticity and marketing expertise to every single project.
- Event Marketing
- Trade Show Marketing
- Brochures, signs and other collateral
- Print marketing campaigns
- Digital Marketing Training
- Whatever we think of next
LEARN MORE ABOUT OUR MARKETING SERVICES.