Dean Cabinetry
Creative & Marketing Partner Since 2016
A family-owned cabinetry company investing in people, technology, and craftsmanship to create beautiful, functional kitchens for every budget.
Some of our favorite work isn't defined by a single project—it's built through long-term partnerships.
When we first partnered with Dean Cabinetry in 2016, one of our first projects was developing their brand identity. From the beginning, our goal was to help communicate what made them different—not just beautiful cabinetry, but the thoughtful guidance, expertise, and partnership they provide throughout the remodeling process.
Over the years, we’ve had the privilege of watching Dean Cabinetry grow into one of Connecticut’s leading cabinetry companies, investing in people, technology, manufacturing, and new showrooms while staying true to the craftsmanship and family values that built the business.
As the company evolved, so did our role. What started with a brand identity has grown into a long-term creative partnership spanning websites, photography, video production, commercials, advertising, SEO, email marketing, and ongoing strategy. Today, we’re grateful to continue helping tell Dean Cabinetry’s story as they grow.
Making the name more memorable,
the logo cleaner and timeliness,
while conveying warmth and partnership.
The D-hinge in cabinetry holds the pieces together,
like a great cabinet partner.
A warm, neutral color palette let’s customers with varying styles feel welcomed.
Fonts with clean lines and a subtle flair, reminscent of cabinet structure and design.
#cebb99 | A golden tan reminscent of oak
#3a3a3a | dark grey with brown undertones
#fff | bright white for a clean design backdrop
#E5e5e5 | light grey representative of metalic finishes
A tagline to convey the core of the business:
cabinet experts guiding homeowners through every step of the kitchen renovation process.
Graphics to communicate a processed, streamlined over decade.
Building the Brand
web design + Development
- robust, visual redesign
- custom photo menu
- project galleries with enhanced search functionality
- SEO & AEO optimization
commercials & video
kitchen installation commercial
family breakfast commercial
best value cabinetry commercial
client testimonial
company process
How to Measure Your Kitchen
Working with the same business for nearly a decade gives you a different perspective.
We’ve learned that the best marketing doesn’t come from chasing trends.
It comes from understanding a business, building relationships, and adapting as the business grows.
A decade later, we’re still finding new ways to help Dean Cabinetry tell their story.
Watching the company grow while staying true to its values has been one of the most rewarding parts of working together. We’re grateful for the trust they’ve placed in us and excited to continue growing alongside their team.
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